Part of the Launch campaign was the creation of extended interviews that gave deeper insight into the men being interviewed. Michael Tomson was one of them. He started Gotcha, brought fashion to surf, invented action sports marketing, took athlete promotion to a new level, and partied harder than Andy Warhol — and has the stories to back those claims up.
To this day his voice carries more weight than most, he consults with major brands- bringing years of on the ground experience and knowledge to every conversation he strikes up.
Here is Part Two: